FIFA
Solving the real-time match access challenge
ROLE
UX Research
UX Design
UI Design
TOOLS
Figma
Figjam
PROCESS
Brand Discovery
User Journey Mapping
Prototyping
User Scenarios
Usability Testing
KJ Analysis
Iteration
CHALLENGE
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Inability to view live matches directly on the homepage
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Lack of real-time updates during ongoing matches
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Difficulty staying up-to-date with live match progress
USER JOURNEY MAP
USABILITY TESTING
User Scenario
Testing Scenario
As a football fan, I am out celebrating my wife’s birthday
I want to use the app to get real-time updates of your favorite team’s soccer match
So that I can stay updated about my favorite team's performance in real time
Goal
Evaluate how do the users wish to view the real-time updates: by checking the score on the home page or by enabling real-time notifications.
Observer Notes
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Tester 1:
Jacob Geller
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Tester 2:
Randa
KJ Analysis
Prioritized Outcomes to Focus
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Access to Results: Users should be able to access results by clicking on the live match card, reducing the number of clicks required.
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Schedule: The layout of the schedule section should display the live scores of ongoing matches.
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Notifications: Define the criteria for notifications to ensure a smoother user experience.
